Manufacturers selling through distributors
Know which distributors to pursue, which to grow, and which need a call before they go quiet.
Commercial intelligence for B2B sales
From first prospect to repeat order, without the spreadsheet.
Voorwerp finds the buyers, prepares the meeting, and keeps every account growing. It is a system of action, not another place to type things in.
- Finds the right buyers
- Launches the campaign
- Keeps every account growing
Why Voorwerp
Stop managing the list. Start working the buyers.
Spreadsheets hold names. Voorwerp holds the context, the timing and the next move for every account you sell to.
Who it's for
Built for companies that sell through other companies.
Brands with dealer and reseller networks
Keep every partner in view, with the history and the next opportunity one click away.
Export teams selling across borders
Prepare for each market's buyers and each country's rules, without starting from scratch every time.
Sound familiar?
Your best accounts shouldn't depend on someone remembering to call.
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The prospect list lives in one person's head, and so does the history.
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Every campaign starts as a blank page, a spreadsheet and a mail merge.
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Getting ready for the meeting takes longer than the meeting.
Voorwerp takes the remembering, the drafting and the digging off your team, so they spend their day selling.
Marketing and campaigns
Find the buyer. Launch the campaign. Play by the rules.
Find the right buyers, reach them with campaigns that are ready to go, and stay on the right side of the rules, all in one place.
Available
A prospect list that stays clean
One tidy record for every company you should be selling to, ready to use the moment you need it.
Available
Know who to call first
Distributors and resellers ranked by the buying signals that matter, so your best opportunities rise to the top.
Available
Campaigns, ready to launch
Campaign options with a suggested budget and duration, instead of a blank page.
Available
Preview before you launch
See exactly what your recipients will see before a campaign goes live.
Available
Compliance, built in
Consent rules by country, honest subject lines, clear sender identity and permanent opt-outs, applied to every campaign.
In development
Delivery that protects your reputation
Messages timed to your buyer's business day and paced to protect your sender reputation.
The whole sales cycle
From the first prospect to the account that keeps growing.
Most tools stop at the deal. Voorwerp works the entire path, and each step feeds the next.
How the cycle connects. An illustration, not product data.
- 01
Discover
Finds distributors, resellers and lookalike companies from your product and market profile, and listens for active buying intent as it appears.
- 02
Prepare
Assembles a pre-meeting dossier: what they carry, how big they are, who leads them, recent news, and the requirements of their market.
- 03
Negotiate
Suggests terms and pricing tiers from the account's size and comparable closed deals, so every offer starts from evidence.
- 04
Onboard
Carries the deal into credit setup, the first order, logistics and staff training, without anyone re-keying what was already agreed.
- 05
Grow
Reads real sell-through, compares similar accounts, and proposes what to run next, such as a promotion that lifted comparable partners.
- 06
Retain
Flags accounts that are going quiet or ordering less while there is still time to act.
Principle
Every feature must reduce what a person has to remember, decide unaided, or type.
Remember
Surfaces what needs attention today, so nobody keeps an account list in their head.
Decide
Recommends the next action and shows the reasoning behind it, so people approve instead of puzzling.
Type
Pulls from your systems and public sources first, and asks a person only for what no document could supply.
Voorwerp is not a CRM and not an accounting system. It works alongside the ones you already run.
Modules
One platform. You choose the modules.
Each company licenses the modules it needs. Modules that work best together are offered as pairs, and every module can stand on its own.
Available
- SalesAvailable
- LogisticsAvailable
- InventoryAvailable
In development
- Marketing and campaignsIn development
Planned
- Customer servicePlanned
- ProcurementPlanned
- ProductionPlanned
- FinancePlanned
- People and trainingPlanned
- Legal and compliancePlanned
Works before it connects
Earn the connection before asking for it.
Every module runs on its own first. No integration is required on day one. Once you have seen real results, you can connect your accounting system or CRM as an opt-in upgrade, on your timeline.
- Manual entry
- Public data
- Spreadsheet upload
VoorwerpRuns on its own
Opt-in upgradeYour accounting system or CRM
Questions
Straight answers.
Is Voorwerp a CRM?
No, and it is not an accounting system either. It works alongside the ones you already run.
Do I have to connect my systems first?
No. Every module runs on its own first, with manual entry, public data or a spreadsheet upload. You can connect your accounting system or CRM later, as an opt-in upgrade.
How is it licensed?
Company by company, and module by module. It starts with a conversation about what your sales and marketing operation looks like today.
Can it send campaigns today?
Not yet. List building, buying signals, campaign drafting and preview are available. Sending is in development, and we say so plainly wherever it appears.
Which countries' email rules does it apply?
Consent rules for the United States, Canada, the United Kingdom and the EU, with other countries following the US opt-out model. These rules are not legal advice, so have counsel review before large campaigns.
Can I see it first?
Yes. Request a conversation and we will walk you through what Voorwerp would do for your sales and marketing operation.
Trust
Security you can inspect.
We say what exists and label everything else plainly. We never imply a certification we do not hold.
Voorwerp is licensed company by company. It starts with a conversation.
Tell us what your sales and marketing operation looks like today. We will show you what Voorwerp would take off your team's plate.